• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Sources (Influence on Editorial)
Sources (influence on editorial)

The suggestion that the activities of public relations professionals may help to shape news content in national and local news media is increasingly commonplace among journalists, academics and PRs (Fletcher, 2006; Hobsbawm, 2006; Jones, 2006). The emergence of Editorial Intelligence, an organisation headed by Julia Hobsbawm, with an ambition to bring journalists and PRs closer together, underscores this new assessment (Plunkett, 2006). Financial Times journalist John Lloyd argues that:

journalists’ traditional and adversarial (see above) perceptions of their relationships with sources ‘is grossly self serving … and … glosses over, ignores or even denies the fact that much of current journalism both broadcast and press is public relations in the sense that stories, ideas, features and interviews are either ...

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