• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Sources (Relationships with Journalists)
Sources (relationships with journalists)

Gans (1980) famously deployed a dance metaphor to characterise relationships between journalists and sources and their respective roles in the news gathering and reporting process: ‘It takes two to tango’, he suggested ‘but sources invariably lead’ (Gans, 1980: 116). Journalists have typically rejected the implicit collusion of such a formulation: if relationships become ‘too cosy’ and journalists become ‘too close to their sources’ they risk losing their journalistic integrity and editorial independence. Journalists perceive the relationship as essentially conflictual – and with journalists as the dominant partner. Daily Mail columnist Richard Littlejohn's commitment to this conflictual model is evident. ‘The job of someone like me’, he argues, ‘is to sit at the back and throw bottles. Politicians are among ...

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