• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Rolling News Deadlines
Rolling news deadlines

CNN pioneered the concept of 24/7 news with bulletins throughout the day and night. Coverage of the demonstrations in Tiananmen Square did more than anything to establish its reputation as the news provider of immediate record if not considered analysis. The field is now wide open with major players including BBC News 24, Sky News, Al Jazheera and a myriad of dedicated business channels. Radio has been quick to capitalise on the benefits of its lower cost base and lack of reliance on visuals and so provides more and more access to transmission.

Rolling news deadlines (RND) have proved a mixed blessing. The huge appetite for 24/7 coverage drives a constant need for stories, which in turn has helped spawn the ...

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