• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Risk Management
Risk management

Risk management is the business technique of anticipating, minimising and preventing accidental loss through taking precautionary measures. Along with reputation management, risk management is becoming important to business leaders in the UK as it focuses on the development of strong relationships between the organisation and the stakeholders on whom the organisation relies for survival.

Risk, according to the Institute of Risk Management in the UK, can be defined as the combination of the probability of an event and its consequences. It is central to any organisation's strategic management and it is the process where by organisations address the risks attached to their activities. Therefore, the focus of good risk management is the identification and treatment of these risks.

Not only is risk management and communications ...

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