• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Public Relations Democracy
Public relations democracy

Public relations democracy is the phrase deployed by Aeron Davis to describe the growing influence of an expansive public relations industry on the media of mass communication and thereby the production of news – especially political news – in Western liberal democracies. Davis’ argument is that public relations democracy marks a departure from liberal democracy with its emphasis on pluralism and equal access to media by all groups via a competitive market.

The emergence of PR democracy reflects the rapid growth of the public relations industry (11-fold in 20 years, Davis, 2002: ch. 2) alongside an increasingly competitive market for news which, in an age of declining newspaper circulations and advertising revenues, has kept journalists’ salaries and jobs to a minimum. PR ...

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles