• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Audiences (Television)
Audiences (television)

The number of television channels broadcasting to UK audiences has grown very substantially since the arrival of Channel 4 in 1982 (at the time only the fourth UK television channel). Satellite television arrived in the late 1980s with Sky Television and British Satellite Broadcasting (later to merge to form BSkyB in 1989), while the fifth terrestrial channel (unimaginatively titled Channel 5 initially, now just Five) launched with muted enthusiasm in 1997. But by a decade or so later (in 2006), there were approximately 433 television channels broadcasting in the UK; a rise from 236 channels in 2002 (Ofcom, 2007: 101). These channels are funded variously by the licence fee (23 per cent of total television revenues in 2006, but down 2 per cent ...

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