• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Press Packs
Press packs

Press packs have two manifestations. Most usually, the term refers to the ‘kit’ given to the media as part of a media briefing or press conference. In the trade, it is often referred to as the ‘takeaway’ or ‘leave behind’ and will typically include scripts from a presentation, copies of presentation slides, a press release and some frequently asked Qs and As.

The other version is what has become known as the ‘feeding frenzy’. Generally this refers to the tactics of the tabloid press who indulge in the practice of ‘doorstepping’ where on occasions their target is effectively ambushed. It is seen regularly in celebrity pages of the press with soap stars or footballers leaving nightclubs a bit the worse for drink being prime ...

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