• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Press Conferences
Press conferences

Press conferences are losing favour with some public relations professionals. It is argued that gathering many journalists together in one place to feed a story to them is very much a blunt instrument. Traditionally, the press conference was used to launch, explain or defend an issue but the constraints on journalists’ time, which ties them much more to their offices, along with the growing availability of the web, has meant it is no longer the main method of information distribution. Of course, it will always have a place in specialist areas such as financial public relations where company results are typically announced at a press conference. The structure of the conference is relatively straightforward; a presentation of around 30 minutes followed by the ...

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