• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Audiences (Radio)
Audiences (radio)

Information detailing (1) the numbers of people listening to a particular radio station (reach) and (2) how long they listen for (average hours per listener) has been gathered by Radio Joint Audience Research (RAJAR) for the 350 individual radio stations (BBC and commercial) which broadcast regularly in the UK (http://www.rajar.co.uk). RAJAR was formed in 1992, is owned by the BBC and the Association of Independent Radio Companies and produces quarterly reviews of audience figures which plot the shifting fortunes of individual radio stations as well as the all important relative success of the BBC and commercial radio sectors. It provides an informational service equivalent to that delivered by the Audit Bureau of Circulation (ABC) for newspaper circulations and the Broadcasters Audience Research Board ...

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