• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
NIBs (News in Brief)
NIBs (news in brief)

NIBs or news in brief, is a digest used in both print and broadcast. It does exactly what it says; provides a summary of stories lower down the news running order, which by definition do not merit a significant place of their own. An accomplished sub-editor can get a NIB down to one paragraph of copy or a 15-second soundbite. Cynics in the public relations industry say the NIB is the equivalent of circular file 13 – the bin, the destination of badly written press releases rescued by a news editor in desperate need of fillers.


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