• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
News Values
News values

News values provide one answer to the question ‘What is news?’ They explain why journalists select a small handful of events from the millions which happen in the world every day and designate them ‘news’, while ignoring others and thereby consigning them to the dust heap of history. They vary over time, across societies, journalistic cultures and audience interests. They are not written down in any formal code but for the journalist they are almost instinctive; like their ability to ‘sniff out’ a good story using their ‘nose’ for news. Former Guardian editor Alastair Hetherington claimed that deciding what's news was like riding a bike; think about it too hard and you risk falling off (Hetherington, 1985). But the apparently simple question ‘What ...

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