• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading

Public relations (PR), having enjoyed steady growth in the UK since 1945, has experienced a rapid expansion since the 1980s. This growth has been evident across the corporate private sector, the communications activities of central and local government and other public organisations, as well as the many and distinctive organisations that constitute the voluntary sector (Deacon, 1996). PR has expanded in terms of the number and size of consultancies, their revenues and profitability (Miller and Dinan, 2000), the burgeoning numbers of practitioners employed in public relations activities (Davis, 2002; Franklin, 1988, 2004), the growth in university provision for their education and training, alongside their professional organisation in bodies such as the Chartered Institute of Public Relations (CIPR), initially formed as the Institute of Public ...

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