- Subject index
Key Concepts in Public Health identifies fifty key concepts used across the discipline of public health in order to give the reader a broad perspective of the core topics relevant to training and practice. From epidemiology to health promotion, and ethics to leadership, the book offers an exciting guide to the multiprofessional field. Each entry features a snapshot definition of the concept, a broader discussion addressing the main issues and links to practice, key points relevant to the entry, case studies to illustrate the application to practice, and examples of further reading.
Chapter 27: Public Health and Health Promotion
Public Health and Health Promotion
The ‘new’ public health includes public health and health promotion, seen as two complementary areas of practice (Naidoo and Wills, 2005). However, their origins are clearly defined, with health promotion emerging during the 1970s and 80s as a force to prevent ill health, differentiating it from the public health purpose of disease prevention. Their relationship and purpose in the twenty-first century may be contentious as health promotion develops as a unique discipline.
The Ottawa Charter (WHO, 1986) established the core principles of health promotion more than 20 years ago. Health promotion is now regarded as a branch of modern public health aimed at tackling the major determinants of health, thus contributing to positive health development. It is applicable ...