Key Concepts in Public Health identifies fifty key concepts used across the discipline of public health in order to give the reader a broad perspective of the core topics relevant to training and practice. From epidemiology to health promotion, and ethics to leadership, the book offers an exciting guide to the multiprofessional field. Each entry features a snapshot definition of the concept, a broader discussion addressing the main issues and links to practice, key points relevant to the entry, case studies to illustrate the application to practice, and examples of further reading.

Planning Public Health Initiatives

Planning public health initiatives


Whilst there is no generally accepted definition of planning (Lenihan, 2005), planning is commonly used to describe decision-making processes including elements such as setting goals, developing strategies, and outlining the tasks and schedules involved in accomplishing the goals. In the context of public health the goals are related to making things happen that will support the health and wellbeing of populations. Planning elements and processes may be explicit or may be implicit and be associated with terms such as policy, programme, strategy, operational, priority, aim, objective, long-term, action, work, business (Naidoo and Wills, 2000; Health Communication Unit, 2007). Planning has value both as a process and as a route to outcomes including strategic and operational guidance on how to ...

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