This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.
A campaign is a series of events all designed to communicate to an audience and garner support from that audience. Campaigns are used by a wide range of actors, both commercial and political, and are designed to win over the audience through a range of increasingly sophisticated techniques.
Origins and Links
Campaigning originated with ...