This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.

Broadcasting/Narrowcasting

Broadcasting/Narrowcasting

Broadcasting, a common feature of the communication of political actors in both pluralist, media-centred democracies as well as authoritarian regimes, is any communication which is directed towards the masses. Therefore different communication modes as diverse as political advertising, campaign ...

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