This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.

Uses and Gratifications Theory

Uses and gratifications theory

Uses and gratifications theory seeks to explain the way in which audiences interpret mass communication. Unlike many theories that describe the audience as passive receivers who are easily manipulated, here we find that audiences use communication for their own purposes and seek gratifications ...

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