This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.
Technological determinism is the idea that technology is the determining factor, or driving force, behind the professionalisation of political communication.
Origins and Links
As political leaders adapt their styles of communication to television, and leaders are judged on their televisual skill, it seems a simple truism that ...