This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.

Audiences

Audiences

The term audience is used to describe a number of largely unidentifiable people, all of whom will be using a particular media or receiving a particular message. Audiences are often treated as homogenous and so are constructions of the imagination of the message sender only. Thus we talk of ...

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