This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.
A soundbite is a line or sentence taken from a longer speech or piece of text that can be used as indicative of the broader content. They are used widely in the media to define an argument, message or policy.
Origins and Links
The soundbite has always been a feature of media reporting. When a political ...