This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.
Political marketing refers to the use of marketing tools, concepts and philosophies within the field of policy development, campaigning and internal relations by political parties and organisations. It is seen as a reaction to the rise of political consumerism, and the collapse of ...