This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.
As with all advertising, a political advertisement is a purposely placed piece of communication, using a range of media, designed to garner positive feelings towards the sponsor.
Origins and Links
Political advertising, in one form or another, has been a feature of campaigning ever since groups began competing over public support. However, ...