This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.

Negativity

Negativity

Negativity is a tool of communication that stresses the weaknesses in opponents' arguments, behaviour, personality or credentials for government. It is linked to making attacks on electoral opponents, thus undermining the candidate or party, suggesting that the sponsor of the attack could do ...

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