This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.
The message is a short, easily understood piece of communication, often no more than a few words, that conveys information from and about a party, candidate or organisation. Messages in a political context are largely persuasive, so mirroring the majority of the marketing and promotional ...