This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.
Media effects research studies the way in which media output, in this case the way that politics is reported to the audience, influences audience members in terms of perceptions, attitudes and behaviour. Thus, if the media are chief influencers, when a popular tabloid newspaper endorses a candidate ...