This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.

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Image is the outward representation of a political leader, candidate or organisation. It is largely a construct that exists in the mind, but is based on the audience's power to decode the way that those individuals or organisations behave, combined with what audience members take from the way ...

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