This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.



Ideology represents a set of ideas and beliefs that act as both a guide and a constraint upon party and candidate behaviour. These ideas shape political outcomes in an attempt to change society to match an ideal.

Origins and Links

All religious or political ideals are ideological, from Catholicism and Protestantism, to conservatism or ...

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