This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.

Hegemonic Model

Hegemonic model

Hegemony is concerned with domination, and in communication that certain ideas are dominant over others. The hegemonic model of communication argues that the elite in society decide what ideas dominate in the public sphere. These can be grandiose narratives such as race-superiority capitalism or ...

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