This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.
Emotionalisation refers to the introduction of emotion into political communication. Politicians must express emotion and feelings, it is argued, in reaction to public demand for interactions with politics to be an emotional experience.
Origins and Links
Traditionally politics is often perceived as an unemotional, rational, almost ...