This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.

Electoral Professionalism

Electoral professionalism

Electoral professionalism is the strategy developed by a party whose main aim is electoral success. All elements of the design of the parties' electoral offering are conducted to suit the electoral terrain, particularly voter opinion formation.

Origins and Links

The term is developed from studies of party behaviour and organisation in the ...

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