This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.

Dealignment

Dealignment

Dealignment describes the process by which partisanship, or loyalty to one party, among the electorate has reduced over the last half-century. It was once the case that voters held strong, often lifelong, attachments to one political party, often due to its perceived link to a social class. As class ...

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