• Summary
  • Contents
  • Subject index

This text provides informative, short introductions to the core concepts of Operations Management. This text contains more than 50 concept entries and is fully cross-referenced.An outstanding reference for Operations Management students at all levels. 

Time-Based Competition
Time-based competition
Time as a Competitive Dimension

The importance of the time to market concept was pioneered by Stalk and Hout (1990). Their idea was simple: mature industries fall into a routine of competing on the basis of cost, or on the basis of cost and quality. As a result, all employees develop the belief that only cost, or only cost and quality, matters. Sales people, production managers and top managers fail to appreciate that customers may also value the possibility of receiving a product faster. In the mid 1990s business managers discovered, much to their surprise, that customers were even ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles