This text provides informative, short introductions to the core concepts of Operations Management. This text contains more than 50 concept entries and is fully cross-referenced.An outstanding reference for Operations Management students at all levels.
Time-based competition is about deriving a competitive advantage from a system's ability to deliver products or services faster than the competition whilst guaranteeing punctuality of delivery.
Time as a Competitive Dimension
The importance of the time to market concept was pioneered by Stalk and Hout (1990). Their idea was simple: mature industries fall into a routine of competing on the basis of cost, or on the basis of cost and quality. As a result, all employees develop the belief that only cost, or only cost and quality, matters. Sales people, production managers and top managers fail to appreciate that customers may also value the possibility of receiving a product faster. In the mid 1990s business managers discovered, much to their surprise, that customers were even ...