This text provides informative, short introductions to the core concepts of Operations Management. This text contains more than 50 concept entries and is fully cross-referenced.An outstanding reference for Operations Management students at all levels.
Operations strategy is the functional strategy derived from corporate strategy by which operations managers make sure that an operations system's resources are aligned with market and financial requirements.
The purpose of this section is to focus on the content of operations strategy, i.e. the different decisions which need to be made. It also presents the various tools and techniques which are used to assist operations managers in making these decisions.
Positioning decisions are concerned with internal performance objectives rather than resource investment decisions. External performance targets will typically be specified by the marketing function, but they might also be specified in terms which are difficult to translate into operations decisions.
[Page 70]Consider the example of a firm specialising in the design and manufacture of customised ...