How do we understand health in relation to society? What role does culture play in shaping our experiences of, and orientation to, health and illness? How do we understand medicine and medical treatment within a sociological framework?
The term ‘consumer’ has its origins in the world of private business and reflects recognition that producers should take account of the preferences of the purchasers of their goods in order to maximize their profits. Its use blossomed first in North America where market researchers were employed by manufacturers after the Second World War to establish consumer demand for their products and customer relations departments were set up to provide a service to customers and seek to meet their needs. In the UK context the rights of the consumer were recognized with the founding of the Consumers’ Association in ...