This book covers the key concepts central to understanding recent developments in media and communications studies. Wide-ranging in scope and accessible in style it sets out a useful, clear map of the important theories, methods, and debates.
The entries critically explore the limits of a key concept as much as the traditions that define it. They include clear definitions, are introduced within the wider context of the field and each one is fully cross-referenced, is clearly illustrated with relevant examples, and provides a guide to further reading and an index.
This book is an essential resource for students in media and communications and for those studying sociology, cultural sociology, cultural studies, and sociology of media.
An institution and an architecture, broadcasting emerged as the most powerful form of central media in the twentieth century. It continues to provide a powerful basis for social integration today, despite prophecies about its demise by Internet utopians in the 1990s.
Of the foremost theorists of broadcasting, Raymond Williams provides a definitive social history of broadcasting in Television: Technology and cultural form (1974a). Rather than simply studying media effects, Williams provides a broad frame for the analysis of the reasons for broadcasting's emergence as well as an account of its extension of consumerism and consumer culture.
Origins of Broadcasting
In Television: Technology and cultural form, Williams argues that, although broadcasting is generally assumed to be an innovation, it ...