This book covers the key concepts central to understanding recent developments in media and communications studies. Wide-ranging in scope and accessible in style it sets out a useful, clear map of the important theories, methods, and debates.

The entries critically explore the limits of a key concept as much as the traditions that define it. They include clear definitions, are introduced within the wider context of the field and each one is fully cross-referenced, is clearly illustrated with relevant examples, and provides a guide to further reading and an index.

This book is an essential resource for students in media and communications and for those studying sociology, cultural sociology, cultural studies, and sociology of media.

Hegemony

Hegemony

Hegemony is perhaps the most enduring of the concepts contributed to media studies by the Marxian tradition, having survived the ‘post-Marxist’ intellectual fashions of the 1990s surprisingly well. Ironically, it also has the most ‘communist’ pedigree of those concepts. It was developed within the scattered Prison Notebooks of Antonio Gramsci (1976), an Italian communist party leader, former party newspaper editor and communist member of parliament. Following the seizure of power by Mussolini's fascists in the early 1920s, Gramsci was imprisoned for many years. The notebooks were not published until the late 1940s and not fully translated into English until the 1970s, when they immediately began to be actively used in media research. In this sense, ...

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