The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. It is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.




Logistics is the study of physical distribution, and is concerned with creating efficient movement of goods from raw materials through to final consumption.

Physical distribution is concerned with moving goods in a timely and secure way from producer to consumer, taking all factors into account, including budget. Physical distribution is therefore about organising transportation to move goods via road, rail, sea and air. Logistics, on the other hand, takes a holistic view of the process. A logistics approach considers the entire process of delivering value to customers, starting with raw materials extraction and taking the whole transport problem through all the stages of adding value. The aim is to create a seamless system for moving goods from where they are produced to where they are ...

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