What are the main characteristics of effective leadership? How can we understand leadership today?
This wide-ranging, interdisciplinary book provides readers with a complete introduction to the essentials of leadership. Included here are accessible and insightful entries on what leadership is, how it is practiced and the relevant strengths and pitfalls. The book provides a one stop introductory guide to one of the most central and contested concepts in the social sciences.
An invaluable reference tool, it contains consistent, concise and authoritative entries on: The Eight Questions of Leadership; The Five Minds of the Manager; Leadership and Psychology; Developmental Approaches to Leadership; Functional Leadership; Leadership Practice
This book is an indispensable guide to the central concepts of leadership for professionals and students alike.
Chapter 20: Finance-Oriented Leadership and Marketing-Oriented Leadership
Finance-Oriented Leadership and Marketing-Oriented Leadership
Some leaders, especially those who climbed the ladder of leadership through dealing in numbers and focusing on financial control, find it hard to understand those who dream of new possibilities in the marketplace, anticipating customer needs whatever the investment; the misunderstanding is often mutual.
Focusing on controlling the spending of an organization drives a very different mindset from a focus on new marketing opportunities. Not all finance directors [Page 90](FDs) see their job as mainly about control – for some, it is about using capital as a route to new opportunities. Similarly, some marketing professionals focus very clearly on analytic methods driven by marketing research, and are far from flamboyant risk takers. So we should avoid stereotypes if ...