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In: Key Concepts in Leadership

Chapter 11: ‘Company-Branded’ Leadership and ‘Individual-Branded’ Leadership

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‘Company-Branded’ Leadership and ‘Individual-Branded’ Leadership
‘Company-branded’ leadership and ‘individual-branded’ leadership

Building a personal leadership brand – where an individual leader fosters a reputation for leadership which is uniquely his or hers for the long-term – has become increasingly popular. CV-writing advisers encourage job-hunters to promote themselves as the special ingredient of organizational success, associating stories of remarkable achievements with an individual name. The idea is that each leader has a distinctive style that an employer might select: How do you answer the question if an employer asks you to describe your particular brand ...

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