What are the main characteristics of effective leadership? How can we understand leadership today?
This wide-ranging, interdisciplinary book provides readers with a complete introduction to the essentials of leadership. Included here are accessible and insightful entries on what leadership is, how it is practiced and the relevant strengths and pitfalls. The book provides a one stop introductory guide to one of the most central and contested concepts in the social sciences.
An invaluable reference tool, it contains consistent, concise and authoritative entries on: The Eight Questions of Leadership; The Five Minds of the Manager; Leadership and Psychology; Developmental Approaches to Leadership; Functional Leadership; Leadership Practice
This book is an indispensable guide to the central concepts of leadership for professionals and students alike.
Chapter 11: ‘Company-Branded’ Leadership and ‘Individual-Branded’ Leadership
‘Company-Branded’ Leadership and ‘Individual-Branded’ Leadership
The concept of developing an ‘individual leadership brand’ which can enable a leader to move from company to company is attractive to some leaders; others foster a sense of service to something greater than themselves.
Building a personal leadership brand – where an individual leader fosters a reputation for leadership which is uniquely his or hers for the long-term – has become increasingly popular. CV-writing advisers encourage job-hunters to promote themselves as the special ingredient of organizational success, associating stories of remarkable achievements with an individual name. The idea is that each leader has a distinctive style that an employer might select: How do you answer the question if an employer asks you to describe your particular brand ...