The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.



Broadcasters are bound by law and their own guidelines to be impartial. Newspapers are not. At its simplest, expressed in the former Radio Authority's code of practice, it means not taking sides. But as Wilson (1996: 43) points out, ‘It is in the class of understanding which says the elephant is difficult to describe but easy to recognize’.

The notion goes back to the earliest days of broadcasting. When the British Broadcasting Company began radio news bulletins in 1922, they were compiled by and credited to a consortium of news agencies. So nervous were newspaper proprietors about the impact of this new medium that bulletins could go out only after 7pm so it wouldn't damage sales, and the coverage of ‘controversial’ matters was prohibited. In 1924 ...

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