The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.

Agenda Setting
Agenda setting

The basic premise of agenda-setting theory is that the way in which news media report particular issues influences and helps to shape public awareness and debate (McCombs and Shaw, 1972). In much the same way that a committee agenda ranks items to reflect their significance, with the least consequential matters receiving only scant attention or not being discussed at all, media agendas reflect a process of selection (prioritizing) with certain issues enjoying sustained and prominent coverage in news reports while others are relatively marginalized or ignored (Weaver et al., 1981; McCombs et al., 1997). In this sense, agenda-setting theory has clear affinities with news framing and media effects. But in agenda setting, the influence claimed for the media is less certain than in ...

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