The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.



The process in which a ruling class persuades all other classes to accept its rule and their subordination (Gramsci, 1971). With the successful institution of hegemony, the subordinate classes consent to the leadership of the ruling class and the dominance of their institutions and values. In short, this equates with consenting to unequal class relations. When successful, the ruling class can implant its values with the minimum of force since the ruled acquiesce to the power and political legitimacy of the rulers. In the words of Gramsci:

The ‘normal’ exercise of hegemony…is characterized by the combination of force and consensus which vary in their balance with each other, without force exceeding consensus too much. Thus it tries to achieve that force should appear to be supported ...

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