The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.


Throughout the world, ethics codes for journalists allude to the need to be fair to the subjects of their journalism (Keeble, 2001: 14). Fairness and accuracy are mutually-dependent qualities. Codes differ in the extent to which they prescribe how journalistic fairness should be achieved. But the term is usually taken to mean there should be no distortion of fact or in selection of quotes; that fact should be distinguishable from comment; that all sides in any dispute being aired should be given the chance to comment; and that any unfairness or significant mistake in what is published should be promptly corrected, if necessary by offering a right of reply to any affected party.

Such ethical procedures, if followed, should go some way to ensure fair treatment ...

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