The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.


The system and processes through which meanings are shared. Hence, communication is fundamentally a social phenomenon. And though communication is not particular to humans – cats meow and hiss, dogs bark, growl and bare their teeth, etc. – studies have repeatedly failed to demonstrate that any other species shares the human capacity for language. That is, no other species shares our capacity to communicate through systems of external signs and symbols. Such signs and symbols can make up part of a larger message or argument, which may in turn form part of a text. Should this text then be disseminated, via mass media, to an audience wider than the original participants, then the process is more accurately described as mass communication.


locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles