The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.


The number of copies of an edition in a particular print medium (e.g. a newspaper, a magazine, a book, etc.) sold or otherwise distributed. In the USA, the largest daily newspaper is USA Today, with a circulation of around 2,200,000; the largest Australian daily is the Herald Sun (nicknamed the Hun) with a circulation of 553,000; in France, the largest is the regional newspaper Ouest France with a circulation of around 872,000; while in Britain, the largest circulating daily has for some time been the Sun, at around 3,250,000 copies.

Various organizations count and assess national circulations, primarily ‘to provide useful and timely information about the circulation of printed media for advertisers, advertising agencies, publishers and general use’ ( This job is performed by the OJD ...

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