The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.


A set of information-laden pages grouped together and usually situated on the world wide web constitute a website of which there are millions of varying types in existence, making it almost impossible to categorize them. Sex, politics, sport, philately – you name it, every subject known to humankind is almost certainly covered on a website somewhere. An individual or organization, official or otherwise, can set up a website (Ward, 2002: 12–13), which can contain any number of pages in addition to the homepage, the ‘starting point for the visitor’ (Whittaker, 2000: 33).

A coded language called Hypertext Markup Language (HTML) is commonly used to create a web page and format the content in a standardized way so it can be viewed in a browser on different ...

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