The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.

Virtual Community

Virtual community

Howard Rheingold used this term for the title of a book about the collections of people who commingle on the Internet in a wide variety of computer-mediated social groups usually based on mutual interest and irrespective of geographical proximity. Online activities within these communities can range from intellectual discussions and exchanging information to flirting and playing games. ‘People in virtual communities do just about everything people do in real life, but we leave our bodies behind … the richness and vitality of computer-linked cultures is attractive, even addictive’ (Rheingold, 1994: 3).

Virtual communities, which became popular in the 1980s when millions of students gained Internet access, can take many forms: two common ones are Usenet – a global network of discussion groups (Hall, J., ...

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