The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.
This is one method of financing the production and broadcasting of radio and television programmes: alternatives include the licence fee, advertising and sponsorship. Typically, subscribers pay an agreed monthly fee to receive a particular television channel or bundle of channels: or viewers can subscribe to a particular programme (a chosen film or special sporting event) although this is called pay-per-view.
[Page 258]The Peacock Committee, which was established in 1985 to explore the possibility of replacing the BBC licence fee with paid advertising, concluded that the UK should move in three identified phases to ‘a fully fledged broadcasting market’ in which ‘subscription should replace the licence fee’ as a funding mechanism for the BBC (Peacock, 1986, paras 671–700). Peacock believed subscription offered the best mechanism for viewers ...