The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.


This describes the variations or patterns in texts which result from choices, made by the speaker or writer, between alternatives which express more or less the same meaning. Jucker, in one of the few studies of linguistic style in newspapers, defines style as ‘a comparative concept in that it describes some relevant differences between a text or a discourse and some other texts or discourses’ (1992: 1). Thus, we may speak of formal and informal styles, of specialized and lay styles, of elite and colloquial styles, and so on, which are open for newspapers to adopt.

It is important, however, not to over-emphasize the issue of ‘choice’ when discussing style, since ‘self-conscious linguistic choice is a relatively marginal aspect of the social processes of text production ...

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