The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.


Originally a stereotype was an object used in printing, where it referred to ‘text cast in rigid form for the purposes of repetitive use’ (Pickering, 2001: 9). An aspect of this original meaning is retained in its contemporary usage, defined by Allport (1954: 191) as ‘an exaggerated belief associated with a category. Its function is to justify (rationalise) our conduct in relation to that category’ A number of theoretically important features of stereotypes are mentioned in this influential definition. First, stereotypes are exaggerated beliefs, involving either an inflation of a characteristic (e.g. the fetishization of Black physicality) and/or an over-generalization from part (a Black male criminal) to whole (Black male criminality). Second, the idea that stereotypes are an exaggeration implies that they contain a ...

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